Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School
by Idris Mootee
ABOUT THE AUTHOR
Idris Mootee is an authority in strategic innovation and applied design thinking in business strategy who has a long history of providing top executives with board-level strategic counsel and innovation guidance. Idris is currently the chief executive officer (CEO) of Idea Couture, a global strategic innovation firm with offices in London, San Francisco, Shanghai, Toronto, Mexico City, and Dubai, where he advises clients in different sectors to design innovation process, identify their highest-value innovation opportunities, and develop innovation capabilities. He designed and taught the Design Thinking for Business Innovation Executive Education Program at the Harvard Graduate School of Design and is a visiting professor at a number of business and design schools internationally. Idris speaks frequently at the world’s most prestigious management conferences, and is a regular contributor to major media outlets.
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