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Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School
book

Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School

by Idris Mootee
August 2013
Intermediate to advanced
224 pages
3h 27m
English
Wiley
Content preview from Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School

Contents

Acknowledgments

Foreword

Scene 01: There’s No More Business As Usual

The Butterfly Effect and Long-Range Planning

Applied Design Thinking Is Strategic Innovation

Time to Think beyond Crisis Mode

Changing Management Paradigms

Scene 02: What Is Design Thinking, Really?

Is Design Thinking a Science or an Art?

Design Thinking Has Been Oversimplified

Scene 03: Applied Design Thinking in Business and Strategy

Design Thinking to the Rescue

We’ve Lost Touch with What’s Around Us

Every Future Business Leader Needs to Be a Good Design Thinker

The 10 Design Thinking Principles That Redefine Business Management

Scene 04: Introducing the Design Thinking MBA

Linking Design Thinking Solutions to Business Challenges

Business Challenge 01: Growth

Design Thinking Approach 01: Storytelling

Business Challenge 02: Predictability

Design Thinking Approach 02: Strategic Foresight

Business Challenge 03: Change

Design Thinking Approach 03: Sense Making

Business Challenge 04: Maintaining Relevance

Design Thinking Approach 04: Value Redefinition

Business Challenge 05: Extreme Competition

Design Thinking Approach 05: Experience Design

Business Challenge 06: Standardization

Design Thinking Approach 06: Humanization

Business Challenge 07: Creative Culture

Design Thinking Approach 07: Rapid Prototyping

Business Challenge 08: Strategy and Organization

Design Thinking Approach 08: Business Model Design

Applied Design Thinking for Business Model Design

Scene 05: Hiring Design Thinkers Is Not Enough; We ...

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Publisher Resources

ISBN: 9781118748688Purchase book