Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School
by Idris Mootee
Contents
Scene 01: There’s No More Business As Usual
The Butterfly Effect and Long-Range Planning
Applied Design Thinking Is Strategic Innovation
Time to Think beyond Crisis Mode
Scene 02: What Is Design Thinking, Really?
Is Design Thinking a Science or an Art?
Design Thinking Has Been Oversimplified
Scene 03: Applied Design Thinking in Business and Strategy
We’ve Lost Touch with What’s Around Us
Every Future Business Leader Needs to Be a Good Design Thinker
The 10 Design Thinking Principles That Redefine Business Management
Scene 04: Introducing the Design Thinking MBA
Linking Design Thinking Solutions to Business Challenges
Design Thinking Approach 01: Storytelling
Business Challenge 02: Predictability
Design Thinking Approach 02: Strategic Foresight
Design Thinking Approach 03: Sense Making
Business Challenge 04: Maintaining Relevance
Design Thinking Approach 04: Value Redefinition
Business Challenge 05: Extreme Competition
Design Thinking Approach 05: Experience Design
Business Challenge 06: Standardization
Design Thinking Approach 06: Humanization
Business Challenge 07: Creative Culture
Design Thinking Approach 07: Rapid Prototyping
Business Challenge 08: Strategy and Organization
Design Thinking Approach 08: Business Model Design
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access