October 2002
Intermediate to advanced
496 pages
12h 55m
English
book
Designing Systems for Internet Commerce, Second Edition
by G. Winfield Treese, Lawrence C. Stewart
Content preview from Designing Systems for Internet Commerce, Second Edition
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Chapter 5. Conflicting Goals and Requirements
It is a very hard undertaking to seek to please everybody. | ||
| --Publilius Syrus[1] | ||
The first rule in business is know your customer. If you know what your customer wants, and you deliver it better than anyone else, you can be successful. Often, however, problems arise because systems must serve many kinds of customers who have conflicting requirements. Sometimes the customers do not know what they want, especially in an entirely new area. This chapter surveys some of the rough ground of Internet commerce: those areas in which the participants have different goals, needs, and priorities.
Goals of the Participants
Systems for Internet commerce have many masters. This section illustrates some of the resulting ...
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