Designing the Obvious: A Common Sense Approach to Web Application Design

Chapter 7. Design for Uniformity, Consistency, and Meaning

<feature>

• Design for Uniformity

• Be Consistent Across Applications

• Leverage Irregularity to Create Meaning and Importance

</feature>

Design is the difference between this and a form that is easy to analyze and understand.

Nature.com’s article “Web users judge sites in the blink of an eye” reports that users can make judgments about a Web site in just 50 milliseconds.

The article states:

We all know that first impressions count, but this study shows that the brain can make flash judgments almost as fast as the eye can take in the information. The discovery came as a surprise to some experts. ‘My ...