Accelerator programs should be one part of a thoughtful, holistic, and clearly articulated innovation strategy for your company. However, there is no need to start from scratch; there are decades worth of research and theories on the topic of corporate innovation that form the backbone of what most companies practice today.
We will refer to many of the classic innovation theories throughout the book, and, although some are still useful, many need a refresh. It's still important to know them, either to find one that resonates with your organization or to know why and how to deviate. As the Dali Lama stated, you have to “know the rules well so you can break them effectively.”2
For those already familiar with innovation theory, feel free to skim or skip past this section. For anyone working in the innovation space, or wanting to dig deeper, it's a great idea to read the original texts. Until then, here's a blindingly fast crash course on the key theories that form the basis of corporate innovation today.
THE INNOVATOR'S DILEMMA
You can't talk about corporate innovation without someone mentioning “The Innovator's Dilemma.” Prolific management theorist Clayton Christensen published the classic business book The Innovator's Dilemma in 1997 to explain the power of technological disruption. He was particularly ...
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