January 2025
Intermediate to advanced
240 pages
5h 55m
English
Content preview from Digital Branding, 4th Edition
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PART TWO The digital toolkit
Introduction
This section explores a range of the digital tools and channels at your disposal in order to deliver your digital branding. This is the practical hands-on toolkit that will help you understand how the different digital channels fit together and are suited to impact different parts of the user journey, and to deliver your value proposition.
The guidance, tips and tools highlighted here have all been drawn from my own experience of planning and implementing digital campaigns for a wide range of organizations around the globe, from global film franchises through to chemicals that go into paint to make it whiter. The surprising thing is that most of these organizations have exactly the same problems and ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.