January 2025
Intermediate to advanced
240 pages
5h 55m
English
Content preview from Digital Branding, 4th Edition
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15 Bridging the gaps
The dashboard we built in previous chapters that shows us how each online channel has contributed towards achieving our primaries has some limitations. It doesn’t actually tell us how many people who complete our primary actually go on to complete by business objective. Although a primary shows an action that is as close as possible to our final business objective, it doesn’t mean this has actually happened. Also, the dashboard so far only factors in online but not any offline experiences.
Gap correlation
Gap correlation is a simple process of asking questions that show us the connection between our primaries and our final business objectives. We ask each of those customers who complete our final business objective if they ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.