October 2020
Beginner to intermediate
214 pages
6h 54m
English
Content preview from Digital Business Models
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1 The theory of the digital economy
Introduction
Changes in the global economy determine the new logic of understanding concepts that fall within the scope of management science. This is related, among others, to the emergence of new rules, not only in the area of theory but business practices as well. The creation of new spaces opens the way to new thinking, innovative reasoning and synthesising creative and entrepreneurial solutions. This results in the need for interdisciplinary modelling towards the emergence of new trends and directions in management. These trends depict a real picture of management science and become a source of reflection for scientists and managers, which generates new values, perspectives and ideas. The concept ...
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