October 2020
Beginner to intermediate
214 pages
6h 54m
English
Content preview from Digital Business Models
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4 Monetisation in digital business models
Introduction
A problem posed in the context of the title of the chapter is the analysis of profitability using the monetisation of digital economy business models. In many cases, the achievement of the expected ability to monetise a business model is the primary goal of today’s business solution designers. Monetisation is a process of converting something into money. It is the conversion of assets such as a business model, data sets, and so on into money. It is important to show the difference between a revenue model and a monetisation model. The revenue model is just one aspect of the business model – and it is simply a method or process in which the company intends to extract (not attract) money ...
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