Digital Business Models

2 Digital business models in the new economy

Introduction

The digital economy is developing very dynamically, which is reflected in the conceptualisation and operationalisation of innovative business models. The key trends of the digital economy based on the ideological assumptions of modern consumerism include the Sharing Economy, the Circular Economy, Big Data, Sustainable Business Models, and Social Business Models. In the context of the dynamics of the development of these solutions, the number of business models designed is growing rapidly. They use both the technological and ideological potential of these concepts, shaping the new economic order in markets, destroying the existing order of things. This leads to change in the market ...