August 2005
Beginner
256 pages
8h 26m
English
Customers have unrealistic expectations about privacy; get over it. In many cases, the data they claim belongs to them is actually data regarding a transaction that you were both party to and in fact is mutually owned. Nevertheless, it pays to pay attention to privacy. Mitigating customer expectations about privacy requires being clear about what data is being collected and why. Providing unmistakable value for the data collected will usually resolve customer privacy concerns.