Disrupt Yourself, With a New Introduction

Notes

Introduction

1.C. M. Christensen, R. Alton, C. Rising, and A. Waldeck, “The Big Idea: The New M&A Playbook.” from Harvard Business Review, March 2011, accessed March 5, 2015, https://hbr.org/2011/03/the-big-idea-the-new-ma-playbook/ar/1.

2.W. Johnson, J.C. Mendez, “Throw Your Life a Curve,” Harvard Business Review, September 3, 2012, accessed March 5, 2015, https://hbr.org/2012/09/throw-your-life-a-curve/.

Chapter 1

1.A. Pascual-Leone, A. Amedi, F. Fregni, and L. B. Merabet, “The Plastic Human Brain Cortex,” Annual Review of Neuroscience Volume 28 (2005): 377–401.

2.Duhigg, C., The Power of Habit (New York: Random House, 2012). Page 17.

3.A. W. Ulwick, “Turn Customer Input into Innovation.” Harvard Business Review, March 4, 2002.

4.J. Rangaswami, ...