Accenture, 43
Adapting to Environmental Jolts, 58
ADAS. See Advanced driver-assistance systems
Addressable Customers’ Expectations, 67
Adidas, 139
Adjacencies, defined, 52
Adjacency categories
radical, 119
single, 118
Adobe, 83
Advanced driver-assistance systems (ADAS), 43
Advanced Parts, 112
Afshar, Vala, 78
Airbnb, 89
Alexa®, 56
Allen, James, 118
Alphabet (Google), 122
AlphaGo vs. Lee Sedol, 128
Altman, Elizabeth J., 143
Amazon, 15, 20, 64, 102–104, 116, 122, 123, 124, 149
Anthony, W. U., 52
iOS, 122
iPod, 123
iTunes, 123
watch, 139
Asymmetric motivations, 41
AT&T, 5
Baatartogtokh, Baljir, 14, 149
Bare Necessities, 112
B2B markets, 6
Bell, Daniel, 106
Bettencourt, L., 52
Bezos, ...
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