Django 3 Web Development Cookbook - Fourth Edition

Providing schema.org vocabularies

It is important to have semantic markup for Search Engine Optimization (SEO). But to improve search engine rankings even more, it is beneficial to provide structured data according to schema.org vocabularies. Many applications from Google, Microsoft, Pinterest, Yandex, and others use schema.org structures to create rich extensible experiences such as special consistent-looking cards in the search results for events, movies, authors, and so on.

There are several encodings, including RDFa, Microdata, and JSON-LD, that can be used to create schema.org vocabularies. In this recipe, we will prepare structured data for the Idea model in JSON-LD format, which is preferred and recommended by Google.