Do More Faster India, 2nd Edition

Preface

Entrepreneurship is hard. Starting with an idea that inspires you and creating a sustainable company is one of the most difficult tasks for people to achieve. Along the way, you will experience joy like you have never felt before and despair so deep that you will question everything about yourself.

It’s not surprising that most startups fail. Even entrepreneurs who have achieved success often have stories of staggering personal challenges and failures where they lose all of their savings and the money given to them by friends and families. Personal relationships get destroyed. Friends’ couches are slept on and much ramen is eaten. The boneyard of unsuccessful entrepreneurial endeavors is wide, deep, and filled with talented, smart, and motivated people who had great ideas but couldn’t overcome the challenges of going from an idea to a sustainable business.

We have been in that boneyard of failed businesses ourselves, which is why we decided to write this book. We started out aiming the book at the startup entrepreneur who has a great idea and wants to build a company around that idea. But we also think the book will provide insights to others, such as entrepreneurs who have been able to create a company but have not been as successful as they hoped. If you are involved in corporate innovation initiatives or product R&D, many of the ideas, tactics, and insights in this book will be applicable to you. Or perhaps you are a person with responsibility for community or economic ...