What to Expect in Typical Business Encounters
What You Should Know About German Trade Shows
German trade shows are the place to be if you want to learn about the latest technologies, update yourself on international market trends, and meet potential business partners from all over the world. According to the Association of the German Trade Fair Industry (AUMA), around two-thirds of the world’s leading trade fairs take place in Germany. Every year, around 150 international trade fairs and exhibitions are hosted in the very heart of Europe, attended by 180,000 exhibitors and around 10 million visitors (Riemhofer 2017). Very often, visiting one of the shows is the very first step companies would take to explore the German/European market, ...
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