Visualcommunication
So far the primary focus in this book has been on the micro level—how to create good drawings, renderings, and information graphics. The macro level deals with how to put all these components together into a compelling presentation: “the story. Central to any good story is its composition: the overall shape and dynamics of the container that holds and connects the individual parts. Whether that story is contained within a single poster, a booklet, or projected as a series of connected slides on a screen (slide deck) it is essential that it be designed and formatted for maximum effect. This requires the product designer to understand ...
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