Drupal for Designers

Appendix C. Project Proposal

NOTE: The format of this proposal was inspired by Chicago design firm Rogue Element, whose founder Alison Manley is a colleague and friend. It’s been adapted several times to fit individual project plans, but the basic format is the same.

Project Proposal

to: Client Name

Client Address

Client Phone Number

for: Project Name

1.0 Project Background & Objectives

2.0 Statement of Work

3.0 Development Process

4.0 Budget Estimate

5.0 Background & Capabilities

6.0 Terms and Conditions

Section 1.0: Project Background and Objectives

The Consulting Firm is the next evolution of a former partnership as a solo endeavor. In this evolution, The Consulting Firm’s founder is getting back to what she does well—providing education, consulting, and guidance to technology companies in staying compliant with evolving environmental policy. For this, she needs:

• A comprehensive brand platform and core messaging strategy that will guide the brand’s communication efforts;

• A social media and blogging strategy that will position the Founder more effectively as a thought leader in the field of environmental compliance for technology, without taking up her entire schedule;

• A website and identity that will help facilitate the Founder’s thought leadership efforts, and lead her audience to the brand.

Objective 1: Build upon the history of the Founder’s experience with her prior firms to effectively position The Consulting Firm as a leader in environmental compliance information and consulting for technology ...