August 2019
Intermediate to advanced
264 pages
8h 27m
English
Content preview from Economic Transition and International Business
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6 The Shifting Power of Influence of Lobbying Consumer Associations in Europe
The Transition to the Status of Institutional Stakeholder
Sonia Lorenzani
Nowadays companies, public bodies and non-governmental organisations (NGOs) function in a globalised world, “that is shaped in the course of continual turbulence, uncertainty, and opportunities and that emphasises the stakeholders’ mutual dependence” (Milliot, 2009, p. 35). In response to this globalisation, consumers intend to fully play their role of citizens of the world, “but at the same time they refuse any whittling away of local particularities and they vote for the integration in the culture of their country of origin” (Milliot and Tournois, 2009, p. 5).
Consumers also often feel that ...
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