About the Author
Brent Dykes has spent more than 15 years in the analytics industry, consulting with some of the world’s most recognized brands, such as Microsoft, Sony, Nike, Amazon, and Comcast. Currently, he is the senior director of Data Strategy at Domo. As an analyst, manager, and technology evangelist at companies such as Omniture, Adobe, and Domo, Brent witnessed firsthand the challenges of communicating data effectively. With an educational background in marketing (SFU BBA, BYU MBA), he brings a unique perspective to data storytelling that blends both qualitative and quantitative skills. While honing his data storytelling frameworks and techniques over the past several years, Brent has shared his insights at multiple data conferences and corporate workshops around the world.
After creating a popular PowerPoint blog (Powerpointninja.com) with more than 100 articles, Brent shifted his focus to data-related topics. In 2012, he published his first book, Web Analytics Action Hero (Adobe Press), and then a follow-up ebook, Web Analytics Kick Start Guide. He is a regular Forbes contributor with more than 30 published articles on various data topics. In 2016, he was honored to receive the Most Influential Industry Contributor Award from the Digital Analytics Association (DAA).
After growing up in New Zealand and Canada, Brent settled with his family in Utah. Besides learning ...
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