Effective Data Storytelling

Index

A

Acceptance of insights, merit-based, 3

Accuracy of data, 125, 126

Action(s):

of audience, “so what?” question about, 133–135

communicating to turn insights into, 10–12

in deriving value from analytics, 11–12

driving, see Driving action

empowering audience to act, 178–180

in 4D Framework, 128–132

inspired by insights, 9–10

as objective of communication, 36, 37

Actionable insights, 51, 132–135

Additive annotations, 244

Aggregating data, 232

AGT/HEED, 108–109

Aha Moment:

connecting Hook and, 176

in Data Storytelling Arc, 163–167

in data trailers, 181, 182, 292–293

identified in storyboarding, 172–173

initial interest generated by, 178

in manufacturing gross margin story, 295

in Rosling story, 273

in US education system story, 286

AI, see Artificial intelligence

Alternative facts, 59, 63

Alternative narratives, 72–73

American school system, see US education system story

Amgen, 143

Analogies, 154, 190–193

Analysis journey, 174

Analyst(s):

Achilles’ heel for, 6

everyone’s responsibility as, 5–6

people dynamic for, 10–11

Analytics path to value, 11–12, 16

Anatomy of data stories, 81–118

and appropriateness of data storytelling, 83–85, 114–118

data foundation in, 88–89

data storytelling continuum in, 82–85

and data visualizations, 82

dramatic elements in, 92–93

essential elements in, 30–33, 86–88. See also individual elements

explanatory focus in, 90–91

and forms of data communication, 95–97

linear sequence in, 91–92

main point in, 89–90

and storyframing, 85–86

and storyteller’s ...