What’s in a Name?Building a PlatformPlatform ServicesOrganization-Level ConcernsBuilding the Thinnest Viable PlatformBuild for the Needs of the MajorityPlatform as a ProductBeyond the PlatformVendor EngineeringAPIs, Templates, Libraries, and ExamplesA Service CatalogInsightsPaving the RoadWhat Capabilities to IncludeMake It OptionalKeep It SmallHow to Go Off RoadBringing the Treasure BackInternal Developer PortalsBuilding a Platform People Actually UseMaking Sure What You Build Meets a NeedMarket ItLook for Signs You Are Getting It WrongPrinciples for Building a Paved RoadOptionalProvides ValueSelf-ServiceOwned and SupportedEasy to UseGuides People to Do the Right ThingComposable and ExtendableMeasuring ImpactWhen to Invest in Engineering EnablementIn Summary