July 2019
Beginner to intermediate
300 pages
7h 48m
English
Is it really that risky and costly to take the business on a digital transformation journey? Well, as with everything, it depends. Organizations that perceive digital transformation as merely an exercise to adopt omnichannel strategies, without first understanding "why" they are doing it, or "what" they are trying to accomplish, will most likely fail to realize any business benefits. For these organizations, such an undertaking will have plenty of unknowns and will therefore be perceived as risky and costly.

Organizations that start off ...
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