48 ◾ Enterprise Architecture A to Z
1. e enterprise architecture shall be business-enabling. It should help the company conduct
its business in a reliable, expansive manner.
2. e enterprise architecture shall be value-enhancing. It should help the company achieve
increased value, either through improved cost, new functionality, or new flexibility, etc.
3. e enterprise architecture shall be brand-name advancing. Clearly, it should help the
company achieve added customer satisfaction and brand recognition.
4. e enterprise architecture shall be market-share expanding. It should help the company
open up new markets and reach a market faster in a more comprehensive manner.
5. e enterprise architecture shall be time-to-market facilitating ...