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Entrepreneur
book

Entrepreneur

by Lars Tvede, Mads Faurholt
October 2018
Beginner
480 pages
10h 1m
English
Wiley
Content preview from Entrepreneur

PART 2.ABOUT MY COMPANY'S IDEAS AND FUNDING

  • 5. My company's basic ideas
  • 6. My strategies for network effects
  • 7. Founding and starting my company
  • 8. My sources of funding
  • 9. My funding processes

You want to become an entrepreneur. You think you have enough of the important personal characteristics for success. You imagine that you can also work efficiently enough to cope with the workload, and that you will have enough clout, persuasiveness and impact when it really matters.

But what should your product be? How do you develop the combination of ideas that can make the project a likely winner?

We will now study these questions. We will also undergo a series of more practical considerations for entrepreneurs – for example, where should you locate your company? And how do you deal with accounting standards, company names, trademarks, logos and so on?

And then there is the value creation and business model. How do you make sure that these elements will work?

Finally, there is funding. How do you fund your growth? Are you going to raise capital from others?

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Publisher Resources

ISBN: 9781119521235Purchase book