December 2018
Beginner
433 pages
21h 2m
English
book
Entrepreneurship Development and Small Business Enterprises, 3rd Edition by Pearson
by Charantimath Poornima M.
Content preview from Entrepreneurship Development and Small Business Enterprises, 3rd Edition by Pearson
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BUSINESS PLANS 193
SWOT Analysis
Table A7.16 gives the SWOT analysis for the venture.
Strengths Opportunities
Highly unique and innovative product.
Bulk production is possible.
Customization, gift hampers, giving value,
variety.
Resources—modern equipment, latest
technology, good communication skills,
manpower, innovation.
Brand enjoys a good reputation in the
market.
Support from the government.
Little/no competition.
Existence of a global market.
Scope to diversify into more innovative
products.
Large varied market.
We can apply our strength to packaging/
productivity.
Customer needs are changing.
Time saving availability of labour.
Weaknesses
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