Escaping the Build Trap

Praise for Escaping the Build Trap

“Escaping the Build Trap is, finally, the book that not only helps define product management, but puts it into organizational perspective. Melissa Perri does a masterful job of weaving together experience, examples, and expertise to paint a clear picture of the definition of product management (sorely missing from so many other books), the value it adds to a team and organization, and the commitment it takes to be good at it. This is a book for product managers but it’s also a book for leaders. It’s an indictment of the ‘project’ mindset and clear, practical manual for the product-led company. It’s a must read.”

Jeff Gothelf, author of Lean UX and Sense & Respond

“A rare product management book that has the courage to suggest that when an entire company is product focused, the results can be astonishing.”

Dave Pinke, Practicing Law Institute

“Packed with actionable tools, techniques and real world case studies, Escaping the Build Trap offers executives, entrepreneurs and business leaders powerful insight as to how to create a product-centric organization to succeed in a world of accelerating innovation.”

Barry O’Reilly, founder of ExecCamp and author of Unlearn and Lean Enterprise

“Melissa’s book is part of the new canon for product management. Too often product management is is seen as a bit of luck combined with a lot of ego. Melissa shows us its practice and discipline.”

Jeff Patton, product management coach and author of User Story ...