Escaping the Build Trap

Acknowledgments

Writing this book was the most difficult undertaking of my career so far. It was a long, taxing journey that would not have been possible without the vast support of my family, friends, and colleagues. A lot of thanks are in order.

A special thank you to my team at Produx Labs and to my students at Product Institute. You are the reason I get up in the morning, knowing that we are building the future of product management together.

To Shelley Perry, of Insight Venture Partners, for your partnership, mentorship, and support. To Casey Cancellieri, for reviewing four versions of this book over the past two years, helping to shape where it is today.

To my publisher, O’Reilly, and editor, Angela Rufino. Your patience and guidance through this process has been exceptional.

To my editor Bridget Samburg for getting me to the finish line. I’ve learned so much about writing from you. This would not have been possible without your help.

I benefited from some very generous early—​and last-minute—​reviewers of this book. Thank you Giff Constable, Adrian Howard, Lane Goldstone, John Cutler, Simon Bennett, Dave Masters, Kate Gray, Blair Reeves, David Zvenyach, Ellen Chisa, Jeremy Horn, Ryan Harper, Dave Pinke, and Frances Close.

To those in the product management, UX design, Agile, Lean Startup, and Lean fields, from whom who I have learned so much in the past years, thank you for the in-depth conversations. Thank you for challenging my preconceived notions. Thank you for exposing ...