Essentials of Communication Skill and Skill Enhancement

10The “Transfer Problem” (and Why COMMUNICATION SKILLS Training May Not “Take”)

I have been told that food-prep employees of the McDonald’s hamburger chain are trained in what the company calls “assembly” – basically, how many squirts of ketchup to put on a cheeseburger, where to place the pickle slice, the proper amount of onion, and so on. This factoid came to mind not too long ago when I opted to throw caution to the wind (not to mention ignoring my doctor’s advice) and ordered a “Big Mac” in the drive-through lane at a nearby location. To my disappointment, upon opening the cardboard coffin containing said sandwich, I discovered that one key ingredient in that legendary (and topic of song) assemblage, the top (“sesame-seed”) bun, was missing! ...