Chapter 12. Fundamentals of Analytics
12.1 Basic Vocabulary of Analytics
Previous chapters discussed descriptive methods that present and summarize data and inferential methods used for confidence interval estimation, hypothesis testing, and regression. Analytics are methods that present, summarize, or infer something from data, too, but in ways that sometimes invert the methodology presented in earlier chapters. This chapter introduces you to the fundamental concepts of analytics.
12.1 Basic Vocabulary of Analytics
To best understand how analytics methods differ from methods discussed in earlier chapters, you must be familiar with a number of terms, beginning with the term analytics ...
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