March 2022
Intermediate to advanced
272 pages
4h 17m
English
Content preview from Event Success
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CHAPTER 7SAPPHIRE NOW: A Case Study in Event Data Utilization
You may not have heard of SAP, but you've almost certainly encountered its products. In fact, it is estimated that 77 percent of the world's transaction revenue comes into contact with SAP's software.
Founded in Weinheim, Germany, in 1972 by former IBM engineers, SAP is considered a pioneer of digital accounting, payroll, and production planning systems for IT departments. As of 2021, the company had a market capitalization of more than $162 billion, over 335,000 customers spread across 180 countries, and a spot on the Fortune 500 list.
SAP runs thousands of events on just about every corner of the globe each year, but is widely known for its flagship event SAPPHIRE NOW, which welcomes 24,000 customers, prospects, and partners to Orlando, Florida, each spring. According to Nicola Kastner, SAP's vice president and global head of event strategy, the event is by far the company's largest pipeline generator.
In 2019, Nicola was promoted into a new role where she was tasked with refining the company's event portfolio and providing a different perspective on the flagship event. It was the perfect union between a company that runs on data and a professional who has always maintained a data-first approach to event strategy.
“My approach to data has been a career differentiator,” says Nicola. “I never considered myself an analytical person in the past, like when I was in school, but when I understood that data could provide ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.