Disruptive Technology: Innovation
Also useful to help you anticipate expectations changes is Clay Chris-
tensen’s model of “disruptive technology.”
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The model exposes a pat-
tern by which dominant companies can fail, leading to sharply lowered
expectations. This framework is particularly relevant for the following
types of companies:
• Technology rich. Many fast-moving businesses have trouble embrac-
ing the next technology wave.
• Market leaders. These companies listen to their customers and focus
on current profits.As a result,they often miss significant technolog-
ical shifts.
• Organizationally centralized. When companies centralize their deci-
sion making, ...