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About the Editors
List of Contributors
Section 1: Overview of Eye Tracking and Visual Search
1. Introduction to Eye Tracking
What is eye tracking?
How eye tracking works
What eye trackers can and cannot tell us
Eye tracking past and present
Eye tracking can empower your design team
2. Visual Search
How do we visually search for information on web pages?
What does visual search look like?
Are there different types of visual search?
Visual search behavior of serps
Can images of faces impact our search behavior more than other types of images?
What is banner blindness, and why is it important? ...