March 2014
Beginner to intermediate
400 pages
9h 59m
English
Content preview from Eye Tracking in User Experience Design
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About the Editors
Andrew Schall has worked with numerous public and private organizations to use eye tracking as part of their user-centered design process including organizations such as Aflac, Fossil, GlaxoSmithKline, NASA, PBS, Rovio, and the U.S. Department of Energy. His eye tracking projects have ranged from understanding how children interact with online multimedia to evaluating advanced search and retrieval systems.
Andrew has pioneered new ways to collect, analyze, and present eye-tracking data. He is currently working on strategies to integrate eye-tracking data with other user research metrics for a more holistic understanding of the user’s experience. He was formerly the eye-tracking guru and trainer at Human Factors International ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.