Eye Tracking in User Experience Design

1. Cover image
2. Title page
3. Copyright
4. Dedication
5. Acknowledgments
6. About the Editors
7. List of Contributors
8. Foreword
9. Section 1: Overview of Eye Tracking and Visual Search
   1. 1. Introduction to Eye Tracking
      1. Abstract
      2. What is eye tracking?
      3. How eye tracking works
      4. What eye trackers can and cannot tell us
      5. Eye tracking past and present
      6. Eye tracking can empower your design team
      7. Conclusion
      8. Acknowledgments
      9. References
   2. 2. Visual Search
      1. Abstract
      2. Introduction
      3. How do we visually search for information on web pages?
      4. What does visual search look like?
      5. Are there different types of visual search?
      6. Visual search behavior of serps
      7. Can images of faces impact our search behavior more than other types of images?
      8. What is banner blindness, and why is it important?
      9. The road ahead ...