17Leaving Effective Voice Mail Messages That Get Returned
I see people putting text messages on the phone or computer and I think, “Why don’t you just call?”
—William Shatner, actor
No matter how proficient you become with the Seven-Step Telephone Prospecting Framework, no matter how targeted your prospecting list or focused your phone block, no matter how well you time your dials, the majority of your calls are still going to go unanswered—many to voice mail.
Of course, in some cases, especially with high-school students, the prospect has not set up a voice mail box. Still, when there is a voice mail box, leaving a message can feel like a waste of time. There are always these little questions floating around in the back of your mind:
- When should I leave a voice mail message?
- Should I even leave a voice mail message?
- If I do leave a message, will I get called back?
- What should I say?
While there are no definitive answers to any of these questions, knowing how to leave voice mail messages is important, because prospects do listen to and will return voice mail. It’s also true that when you leave a voice mail, and the voice mail alert pops up on your prospect’s phone screen, the probability that you will get a call or text message back is much higher than when you don’t leave a voice mail.
An effective voice mail should help you achieve at least one of three objectives:
- Get a call back
- Get a text message response
- Build familiarity
But, leaving a voice mail is time inefficient. ...
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