August 2009
Beginner
304 pages
5h 57m
English
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Chapter 9. Marketing and Selling
A wise old consultant once said to me, “Really, the only thing you need to be in business is a customer.”
AppleSeed Enterprises, Inc., is ready to find customers for its super, new brand of applesauce. We will begin marketing our product and testing the receptiveness of the marketplace to a new supplier—us!
Next (unfortunately), we will suffer one major risk of doing business, the deadbeat customer.
Transaction 19. Produce product advertising fliers and T-shirt giveaways.
• Product pricing; break-even analysis.
Transaction 20. A new customer orders 1,000 cases of applesauce. Ship 1,000 ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.