Chapter 9. Marketing and Selling
A wise old consultant once said to me, “Really, the only thing you need to be in business is a customer.”
AppleSeed Enterprises, Inc., is ready to find customers for its super, new brand of applesauce. We will begin marketing our product and testing the receptiveness of the marketplace to a new supplier—us!
Next (unfortunately), we will suffer one major risk of doing business, the deadbeat customer.
Transaction 19. Produce product advertising fliers and T-shirt giveaways.
• Product pricing; break-even analysis.
Transaction 20. A new customer orders 1,000 cases of applesauce. Ship 1,000 ...
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