August 2009
Beginner
304 pages
5h 57m
English
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Chapter 17. Risk and Uncertainty
AppleSeed Enterprises is planning a major expansion. We will be making a significant investment with hope for a good return. However, things may go wrong. Ideally, we want a high return, but with a manageable and understood risk—that is what we call a “businesswoman’s risk.”
Risk
What is risk? Can we understand risk and take actions to lower it? A simple definition of risk is a business event that would generate a “negative surprise.” Risk is something that we would regret if it occurred. In financial terms, risk is the probability of an investment’s actual return being lower than expected.
We now have the two elements necessary to start us on a path of business risk management. How can we lower the potential ...
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