September 2012
Beginner
184 pages
3h 40m
English
Content preview from Financial Times Essential Guide to Making Business Presentations, The
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6
Being persuasive
In this chapter
- The process of persuasion
- A copywriter’s approach
- The difference your delivery makes
- Seven essentials of persuasion
- Meeting expectations
- AIDA – the classic sequence
There are two kinds of business presentations: good ones and bad ones. The bad ones far outnumber the good ones, for a variety of reasons, but mainly because they are not persuasive. Think back to the last business presentation you attended. Did you remain engaged all the way through? Why not?
Were there times when you lost the will to live? Did you pray for it (or your life) to end? And did you work out why?
Chances are you would struggle to remember a presentation that really turned you on. Now pause and do a role reversal. Picture yourself ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.