How to value your company in practice – an example 133
100 per cent of the market. The EBITDA margin is about 44 per cent and is
expected to be sustainable as long as the industry structure remains intact.
As 4G is introduced this is expected to change. Long-term EBITDA margins
are then assumed to drop to approximately 30 per cent.
Barriers to entry
The level of consolidation indicates the current competitiveness in the
industry but does not give any information about how stable the current
industry structure is. Therefore, we need to analyze the industry’s barriers
to entry, which gives a great deal of information about potential futur ...
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