September 2012
Intermediate to advanced
216 pages
5h 59m
English
Content preview from Financial Times Guide to Corporate Valuation, The, 2nd Edition
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Appendix B
Suggested information needed
for a valuation
Industry and competition
A. Market size and characteristics
Describe each separate geographic market for each of the company’s
services/product groups (information provided worldwide).
Set forth any market surveys (or other market information) from inde-
pendent institutes you have access to.
B. Market trends
Describe historical, current and future patterns or trends relating to
each market (together with reasons why), including:
– Changes in pricing
– Changes in customer base
– Changes in the types of users
– Forward or backward integration trends.
C. Market structure
Describe the different categories of participants in each market with
detailed descriptions of the major participants. ...
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