December 2018
Intermediate to advanced
1 pages
7h 22m
English
Content preview from Financial Times Guide to Social Media Strategy, The
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ABOUT THE AUTHOR
Martin Thomas has worked in all areas of the marketing communications industry in senior management and planning roles with some of the world’s leading media, PR, advertising and sponsorship agencies.
He is the Institute of Directors’ (IoD) course leader on digital and social media, in which capacity he trains senior managers in a range of digital skills. He has also chaired over 30 digital and social media conferences and is a digital communications consultant with Oxford SM.
Much of his work has focused on the organisational response to digitally empowered customer behaviour and changing expectations. a subject on which he has become a highly regarded writer, speaker and commentator. His first book, Crowdsurfing – which ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.