December 2018
Intermediate to advanced
1 pages
7h 22m
English
Content preview from Financial Times Guide to Social Media Strategy, The
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CONTENTS
Articles from the Financial Times archive
PLAN: DEVELOPING A SUCCESSFUL SOCIAL MEDIA STRATEGY
3 Creating an operating system
DO: HARNESSING THE POWER OF SOCIAL MEDIA TO BOOST YOUR BUSINESS
4 Delivering a core social media programme
5 Making the most of social intelligence
6 Using social media to enhance your sales and marketing
7 Embracing social customer service
8 Reinvigorating your internal communications
9 Transforming your corporate culture
CHECK: MANAGING RISKS AND MEASURING PERFORMANCE
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