December 2018
Intermediate to advanced
1 pages
7h 22m
English
Content preview from Financial Times Guide to Social Media Strategy, The
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CHAPTER 14
USING SOCIAL MEDIA AS A LEADERSHIP TOOL
Why this matters
A generation of leaders is harnessing the power of social media to showcase their open and collaborative leadership styles, share their opinions and reach out to employees and others. The organisations they work for are also recognising that a ‘social leader’ can be an important asset – promoting the organisation’s interests, building relationships with important stakeholders and, above all, helping to humanise the corporate reputation.
‘Social platforms and thinking have forced leaders to be more transparent and open. They are levelling businesses that, in the past, have been very hierarchical and forcing leaders to think differently about how they organise complex business ...
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