Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge

Index

Adams, Matt, 70, 165, 169–170

Adaptation

change requiring, 17–18

P.F. Chang’s nimble, 18–19

thriving through, 38–39

Advertising

online, 139

word-of-mouth, 73

Air purification, 166–168

Airports

Charleston International, 103

Denver International, 103

process design and, 104

reengineering process struggles of, 103

San Francisco International, 103–104

Allen, Robin Lee, 150

Allstate Financial, 5–6

Alshaya, Mohammed, 152

Anderson, Chris, xiii, 44

APA Hotel, 70

Apple Computers, 130–131

Apuah, Allan, 47

Archer Farms, 56

The Art of Innovation (Kelley), 48

Assumptions

companies clinging to, 116

different vantage point required for, 179

Auto industry, 54–55

Autodesk, 131–132

Autodesk Homestyler, 132

The Back of a Napkin (Roam), 56

Baked In (Winsor), ...