GENERAL ELECTRIC ECOMAGINATION / GENERAL MOTORS ONSTAR / EMC CORPORATION / KORN/FERRY INTERNATIONAL

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The Art of Seeing What’s Possible: Big Stakes, New Concepts, and the Opportunity for Transformation

Sometimes business crossroads come when we’re least expecting them. Theart of seeing what’s possible traces four companies—G.E., GM, EMC Corporation, and Korn/Ferry International—that were already on course and in motion of practicing that almost unbeatable skill. For different reasons, each came to the conclusion that its tomorrow needed to look different than its today. G.E., for instance, picked up on subtle signs that traditional manufacturing ...

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