Find Your Thing

Find Your Thing

by Lucy Whittington
Released March 2015
Publisher(s): Capstone
ISBN: 9780857085924

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Book description

Finding it, refining it, loving it, and actually getting out there and doing it

Don't waste your life not doing something you aren't brilliant at, not setting the world on fire with your ideas, your thinking, your inventions, your words — it doesn't matter how you do your Thing, what matters is that you DO IT! And how about turning that Thing into your business too? Lucy Whittington is on a mission — she wants everyone in the world to do what they're brilliant at and not just what they're 'good' at. Having done what she was 'good' at for a long time (marketing), and getting overqualified with an MBA, Lucy realized that her 'Thing' was finding other people's Thing and helping them turn it into a great business that they love. In this book, Lucy uses her proven five-step process to help even more people find what they are brilliant at.

  • Find out what you should be doing and how to make a living from it
  • Take advantage of Lucy's expertise and follow her five-step process for success
  • Be inspired and gain real practical advice
  • Receive guidance on taking your new business to the next level by creating your "Star Plan"
  • Become famous for what you do

Imagine being so gifted that the work you are paid to do comes as naturally as breathing, and is so enjoyable that you would do it for free. It can happen. You're gifted at something, and that something is marketable. You can put yourself on the path to your ideal life, but first you have to Find Your Thing.

Table of contents

  1. FOREWORD
  2. INTRODUCTION
    1. Why being grumpy is great
    2. Good news – you already have it
    3. Here's what's coming…
    4. Being an Indie Professional
    5. Getting business famous
    6. It's on the end of your nose
    7. You're looking straight past it
    8. How to use this book
  3. PART ONE: FINDING YOUR THING
    1. CHAPTER 1: WHY FIND YOUR THING?
      1. Here’s my Thing
      2. And so I went to the niche supermarket
      3. Doing something different can be difficult
      4. Back to my panic
      5. The irony
      6. Are you wearing a uniform?
      7. Photographer for two days
      8. It might feel too small
      9. Let me tell you about jam and cake
      10. Don’t expect fireworks…
      11. Expect ease
      12. It’s not hard work
      13. You’ve done your time
      14. You’re already there
    2. CHAPTER 2: HOW TO FIND YOUR THING
      1. Thing finding way 1: what’s EASY?
      2. Thing finding way 2: what ANNOYS you?
    3. CHAPTER 3: DOING YOUR THING
      1. Make your Thing easy to follow
      2. Take on me
      3. Find the way they want to pay for
      4. You need a plan, Stan
      5. Results
      6. Get philosophical
      7. Confidence sells Things
      8. Why clarity matters
      9. Things need labels
      10. This is when it feels like sales
      11. Watch out for misdirection
      12. Get decisions
      13. Serve and solve
  4. PART TWO: GETTING FAMOUS FOR YOUR THING
    1. CHAPTER 4: FAME NAME®
      1. Why now?
      2. It’s the fastest way I know
      3. It makes you sticky
      4. The science part!
      5. The one-name Fame Name®!
      6. A close call with the Dark Side
      7. Find the right words
      8. The A list and the B list
    2. CHAPTER 5: INTERESTING STORIES SELL
      1. Don’t be faceless
      2. Everyone is interesting
      3. We’re all nosey
      4. Once upon a time…
      5. Don’t forget your ‘why-nots’
      6. There’s more than one way to tell a story
      7. It’s not all or nothing
    3. CHAPTER 6: NOTHING IS IMPOSSIBLE
      1. It’s like the trapeze
      2. I didn’t hear a word he said
      3. There’s always another way
      4. How’s your state of mind?
      5. Be amazing
    4. CHAPTER 7: GET IN YOUR SPOTLIGHT
      1. It’s going to be easy
      2. Stick to your Thing
      3. Communication is all
      4. Clear and confident
      5. Your Thing is wanted
      6. We’ve done this already
      7. Let’s look at the list…
      8. Make waves
  5. GET BUSINESS FAMOUS
    1. Do your Thing so I can do mine
    2. Be valued
    3. It’s not free
    4. Let them come to you
    5. Being attractive
    6. This is everything
  6. MORE RESOURCES
  7. ABOUT THE AUTHOR
  8. ACKNOWLEDGEMENTS
  9. WILEY END USER LICENSE AGREEMENT

Product information

  • Title: Find Your Thing
  • Author(s): Lucy Whittington
  • Release date: March 2015
  • Publisher(s): Capstone
  • ISBN: 9780857085924