Chapter 7 GET IN YOUR SPOTLIGHT
This is it. We’ve finally got to the real marketing part of you doing your Thing. This is the final piece in the puzzle of doing your Thing and getting paid for it. Because without getting in your spotlight no-one is going to know about you, and if they don’t know about you then they can’t get your Thing, which of course isn’t going to help anyone.
There’s a reason this comes at the end of the sequence. If you jump straight to the ‘spotlight’ stuff then you’re just doing marketing of some-thing, not necessarily your Thing thing. Not that there is anything wrong with ‘just doing marketing’ – heck, I made a career and a business out of it for a long time – but doing marketing on its own is just a process, a system ...
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