March 2015
Beginner
176 pages
3h 2m
English
Content preview from Find Your Thing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 5 INTERESTING STORIES SELL
You need to tell us the WHY of your Thing, because we will buy your ‘why’. It’s all the details ‘we’ (the royal buying public ‘we’) want to know to help us see clearly that you are THE person we want to do business with. Whether your business is just you or you are the spokesperson or figurehead – we want to buy from you.
Don’t be faceless
This is a mistake. No matter how big your business, it needs a face. It needs an identity and a set of values. And these don’t appear from nowhere – they are part of a story. We want to get to KNOW you so we can LIKE you and then we’ll TRUST you, which means we’ll BUY from you. It’s an often-quoted process but not everyone knows how to do it – because they leave out ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.