INDEX

 

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

 

A/B testing, 104–105

Academe of the Oaks, 13–14, 61–64

Activation(s), 190–195

   “good sampling” as, 50

   that tell the story directly, 190–191

   that tell the story indirectly, 191–192

   that tell the story visually, 192–195

Adopters, as influencers, and vice versa, 172–173

Advertising Research Foundation, 184

Advocacy, 120–121, 200–201, 211

Age of communities, 81

AI (artificial intelligence), 177–178

Algorithms, for identifying/ranking influencers, 176–178

Alvin Ailey American Dance Theater, 111

Amazon.com, 53

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