November 2014
Intermediate to advanced
240 pages
4h 42m
English
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INDEX
Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.
A/B testing, 104–105
Academe of the Oaks, 13–14, 61–64
Activation(s), 190–195
“good sampling” as, 50
that tell the story directly, 190–191
that tell the story indirectly, 191–192
that tell the story visually, 192–195
Adopters, as influencers, and vice versa, 172–173
Advertising Research Foundation, 184
Advocacy, 120–121, 200–201, 211
Age of communities, 81
AI (artificial intelligence), 177–178
Algorithms, for identifying/ranking influencers, 176–178
Alvin Ailey American Dance Theater, 111
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.